MetaWorldX Privacy Notice

Effective as of February 1, 2024. 

  1. Introduction

This Privacy Notice describes how MetaWorldX, Inc. (“MWX,” “we“, “us” or “our“) handles personal data that we collect through our websites and mobile applications that link to this Privacy Notice (collectively, the “Service”), as well as through our marketing and other activities described in this Privacy Notice. 

Use of the Service is subject to our End User Licensing Agreement.

If you have any questions or concerns about our use of your personal data, please contact us.

  1. Scope of this Privacy Notice

MWX provides businesses with a digital twin solution that their teams use for various purposes to aid their decision-making. The Service is not intended for use by individuals for personal, family, household, or other consumer purposes, and the personal data covered by this Privacy Notice pertains to individuals acting in a business or commercial capacity. This Privacy Notice does not apply to personal data about MWX personnel or job candidates, or to personal data that MWX processes on behalf of customers in our capacity as a processor or service provider.

  1. Personal data we collect

The personal data we collect from you, either directly or indirectly, will depend on how you interact with us and with our Service. We collect personal data about you from the following sources:

Information you provide to us. Personal data you may provide to us through the Service, at our online or offline events, through our promotions and surveys, when visiting our offices, or otherwise includes:

  • Contact data. Your full name, professional title, organization name, email address, mailing address, phone number, social media handle, and other contact details.
  • Account data. Your full name, email address, the password for your Service account, your country, and any other information you choose to add to your Service profile or associate with your account, such as your avatar, industry, country, pronouns, birthdate, or hobbies.
  • Transaction data. Any payment card data or banking details you chose to use to pay for the Service, and information about your transactions with us.
  • Communications data. Information in your communications with us, including when you communicate with us through the Service, social media, events, or otherwise; respond to surveys; provide feedback; or post to our blogs/forums. This includes both the content of these communications and the contact details and metadata associated with it, such as social media handles, profile photos that you use with your social and email accounts, calendar appointment details; and the date/time of the communication. We and our service providers may monitor and record calls/videoconferences with our support or sales teams and other communications for training and quality assurance purposes and the other purposes described in the “How we use your personal data” section below.
  • Security data. Security camera footage of our offices, facilities and event spaces.
  • Referral data. Contact details of friends or contacts that you refer to us or that refer you, such as when you invite them or are invited by them to use the Service. You should your friends’ or contacts’ information with us unless you have permission to do so.

If we collect personal data not specifically listed above, we will use it consistent with this Privacy Notice or as otherwise explained at the time of collection.

Information automatically collected. As you navigate the Service, our communications, and other online services, we, our service providers, and our advertising partners may automatically collect information about you, your computer or device, and your browsing actions and usage activity, such as:

  • Device data. Technical information about your computer or mobile device, including operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique device identification numbers or other identifiers (including identifiers used for advertising purposes), language settings, mobile device/cellular carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information associated with IP address (e.g., city/town).
  • Usage data. Page and screen views, search terms, authentication details, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages/screens, information about your activity on a page/screen, access times and duration of access, whether you have opened our emails or clicked links within them, and other functional information on Service performance (like diagnostics and crash logs).

Cookies and other technologies. Some of the information we collect automatically is captured using cookies and other technologies as described in our Cookie Notice when you first visit our website.

Third party sources. We combine personal data we receive from you or collect automatically when you use the Service with personal data we obtain from other sources, such as:

  • Our business contacts who share details about their professional contacts and friends, including potential customers and partners.
  • Public sources, including government records, information you submit in public forums, and information made publicly available on social media and company website bios (e.g., names, job titles, professional history and training/certifications).
  • Data brokers who provide contact details and biographical details (e.g., professional/education history) about potential customers and help us keep the details in our database up to date.
  • Authentication services you can use to log into the Service, such as those provided by Google, and Microsoft, which may share information about you to facilitate the authentication as described in the service’s settings or privacy policy.
  • Social media accounts that you connect to the Service, such as when you use a social media widget in the Service to “like” content in the Service. When you do this, the social platform may share your profile or other personal data about you with us. You may be able to limit the information shared with us in the settings of your social media account.
  1. How we use your personal data

We use your personal data for the following purposes or as otherwise described in this Privacy Notice or at the time of collection:

Service delivery. We use your personal data to register your Service account, to manage and administer your Service account, provide the Service and to communicate with you about our Service (including support and administrative messages).

Business operations. We use your personal data to administer and maintain our Service and our IT systems (including monitoring, troubleshooting, data analysis, testing, system maintenance, repair and support, reporting and hosting of data) and to operate our business.

Research and development. We use your personal data for research and development purposes, including to analyze and improve the Service and our business in an informed way. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal data we collect. We make personal data into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze, improve and promote the Service and our business.

Marketing. As permitted by applicable law, we may collect and use your personal data to send you marketing emails or contact you by phone about our and/or our partners’ products, services or events. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.

Targeted advertising. Our third-party advertising partners may use cookies and similar technologies to collect information about your use of the Service (including the device data and usage data described above), our communications, and other online services over time and with different browsers and devices. Our advertising partners use that information to show you ads online that they think will interest you and measure the ads’ performance. We may also share individuals’ contact data with our advertising partners to facilitate interest-based advertising on their platforms (e.g., social media platforms) to those individuals or others with similar traits.

Compliance and protection. We use your personal data to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities. We also use your personal data to protect our, your or others’ rights, privacy, safety, or property (including by establishing and defending legal claims), including by conducting internal audits against our policies; enforcing the terms and conditions that govern the Service; and taking steps to prevent, investigate and deter fraud, cyberattacks or other unauthorized, unethical, or illegal activity.

We, our service providers and the third parties we work with may use artificial intelligence (AI) and machine learning technologies, including generative AI, to facilitate the processing of personal data described above.

  1. How we share your personal data

We may share your personal data with the following categories of recipients, at your direction, and as otherwise described in this Privacy Notice or at the time of collection.

Affiliates. We may share all categories of personal data with corporate affiliates that we control, are controlled by, or with which we are under common control, for purposes consistent with this Privacy Notice.

Service providers. We may share all categories of personal data with third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology and software, customer support, email and telephone communications, call recording, marketing, advertising, payment processing, user authentication, market/survey research, data brokerage, generative artificial intelligence, and analytics).

Payment processors. Third party payment processors, such as but not limited to QuickBooks, Visa or Stripe, that collect your payment card data and other transaction data to process your payment card transactions when you pay for the Service.

Authentication services. When you log into the Service by using your credentials on a third party service, such as Google and Microsoft, the service will collect contact data, device data and usage data from you to facilitate the authentication as described in the service’s relevant settings or privacy policy.

Advertising partners. Third party advertising companies collect, and we share with them, personal data for targeted advertising purposes as described above, including the companies placing third party advertising cookies identified in our Cookie Notice. Their use of personal data is subject to their own privacy policies.

Other users and the public. Other users of our blogs and forums to which you post content visible to them parts of which are publicly accessible.

Professional advisors. We may share all categories of personal data with professional advisors, such as lawyers, auditors, and bankers, where necessary in the course of the professional services that they render to us.

Authorities and others. We may share all categories of personal data with law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above. See our Law Enforcement Data Request Guidelines for details on how we handle law enforcement requests.

Business transferees. Parties (and their advisors) to business transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, MWX or our affiliates (including, in connection with a bankruptcy or similar proceedings) may acquire all categories of personal data that we handle in connection with such transactions or we may share it with them in the context of negotiations of or due diligence for such transactions.

  1. Your choices

This section applies to all users. Some users may also have additional rights under applicable privacy laws, as described in the relevant region-specific sections below. If you do not provide information we identify as required or mandatory, we may not be able to provide features or services that require that information.

Access or update your information. You may review and update certain Service account information by logging into your account.

Opt-out of marketing communications. You may opt-out of marketing emails at any time by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you opt-out of promotional emails, you may continue to receive service-related and other non-marketing emails.

Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit

  1. Other sites and services

The Service may contain links to or integrations of websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or other online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites and other online services you use.

  1. Security and Retention

We use technical and organizational safeguards designed to protect the personal data we collect and process about you. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal data.

We retain personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for the compliance and protection purposes described above. Factors determining the appropriate retention period for personal data include the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of personal data, the purposes for which we process the personal data, whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal data, we have collected about you, we will either delete or anonymize it (so that it is no longer personally identifiable with you) or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will isolate your personal data from any further processing, employing security safeguards designed to protect it until deletion is possible.

  1. International data transfers

We are headquartered in Canada and may use service providers that operate in the United States and other countries other than the country in which you are resident. These countries may have data protection laws that differ from those of your country (and, in some cases may not be as protective as those in your state, province, or country).

Individuals in the European Economic Area, United Kingdom, and Switzerland should read the information provided below about the transfer of personal data outside of those locations.

  1. Children

The Service is not intended for use by anyone under 16 years of age. If you are a parent or guardian of a child under 16 from whom you believe we have collected personal data in a manner prohibited by law, please contact us. If we learn that we have collected personal data through the Service from a child under 16 without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

  1. Changes to this Privacy Notice

We reserve the right to modify this Privacy Notice at any time. If we make material changes to this Privacy Notice, we will notify you by updating the date of this Privacy Notice and posting it on the Service or other appropriate means. Any modifications to this Privacy Notice will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Notice indicates your acknowledgment that the modified Privacy Notice applies to your interactions with the Service and our business.

  1. How to contact us

If you have questions or concerns about this Privacy Notice or our practices, please contact us at [email protected].